New High-Resolution Streaming Platform ‘Pure Audio Streaming’ Releases Audiophile Library in AURO-3D Immersive Audio

Pure Audio brings premium binaural and multichannel listening experiences to a wider audience with new streaming platform.

Gooik, (BE) (May 21, 2024) – NEWAURO, audio innovator and creator of the AURO-3D immersive format, was selected as the format of choice for the recently announced high-resolution streaming service, Pure Audio Streaming. This new streaming service makes immersive content more accessible by offering Pure Audio’s extensive library of high-resolution audiophile recordings—previously only available on Blu-ray—in high-resolution streaming. The platform was demonstrated at MSM Studies during the High End Munich Show in early May.

Pure Audio Streaming aims to revolutionize how we experience audio content by providing high-quality, immersive sound experiences that transport listeners into the heart of the music.  For the first time, over 300 notable recordings beloved by audiophiles—such as Grammy-winning LUX by 2L Records—are available to stream in high-resolution AURO-3D immersive audio or binaural.

“We are excited to bring Pure Audio Streaming to the listening world,” says Stefan Bock, founder and developer of the Pure Audio Blu-ray disc format. “Our goal is to provide an unmatched audio experience that brings music to life in a way that has never been possible until now. With Pure Audio Streaming, we are not just streaming music but creating immersive audio experiences using AURO-3D technology.”

Pure Audio Streaming is built on the Artist Connection white-label premium streaming platform, which natively supports the AURO-3D format and is the only platform capable of streaming lossless, high-resolution audio and high-definition video. Artist Connection’s cloud software platform offers highly secure, dedicated white-box streaming services for content creators, venues, studios, and their production teams.

Pure Audio Streaming immersive audio titles will be released in the AURO-3D standard as stereo/binaural and high-resolution immersive allowing users to enjoy AURO-3D’s immersive audio experience regardless of their setup, whether they’re using headphones or a full-fledged home theater system.

“AURO-3D is committed to pushing the boundaries of audio technology and delivering the best possible listening experience,” says Rudy Van Duppen, CEO of NEWAURO. “We are thrilled that Pure Audio is bringing its extensive library to streaming, with AURO-3D support as the first immersive codec on the platform. Anyone with headphones or a home theater receiver that supports AURO-3D can now enjoy this library of incredible music.”

Pure Audio Streaming will be available in Q4 of 2024. To learn more about Pure Audio Streaming, please visit www.pureaudiostreaming.com.

Media Contact: 

Krissy Rushing Tomlin, RISE Media Strategy
714.261.3030, krissy@risemediastrategy.com

www.risemediastrategy.com

About NEWAURO B.V.

Home to the award-winning immersive audio format AURO-3D, NEWAURO B.V. provides a full ecosystem of solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for an exciting, emotional, and moving audio experience. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets.

About Pure Audio Streaming

Pure Audio Streaming is a German record label imprint with a collection of premium audio titles available for streaming. A pioneer in the transition from Blu-ray discs to immersive audio streaming, Pure Audio Streaming’s goal is to deliver the ultimate audio experience to discerning fans—uncompressed and uncompromised—to fulfill the promise of the artist’s intent. Pure Audio Streaming delivers content in immersive formats, binaural, or hi-resolution multichannel and stereo PCM.

©2024 NEWAURO BV. All other company and product names are trademarks of their respective owners.

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Premium brands like Onkyo, Pioneer, Pioneer Elite, and Integra will now offer the unique AURO-3D lifelike experience via a simple firmware update. 

 Gooik, BE, (Dec 20, 2023) NEWAURO officially launched its collaboration with Premium Audio today, enabling AURO-3D support on selected hardware devices by subsidiary brands under the Premium Audio umbrella. As part of this firmware update, consumers are now able to explore the full range of immersive audio formats offered in today’s market. 

 Effective immediately, various hardware devices will support the AURO-3D firmware update, including the Onkyo TX-RZ70, Pioneer VSA-LX805, Pioneer Elite VSX-LX805, and Integra DRX-8.4, offering Premium Audio customers the best immersive audio experience through native content playback using the AURO-Codec®.  

 Additionally, consumers can use the highly acclaimed Auromatic® upmixer for any legacy non-immersive content, making this update a valuable addition to overall immersive sound consumption. With Premium Audio’s support, AURO-3D once again confirms its expanding position in the high-end consumer space with more than 60% of receiver brands currently supporting the format. This makes AURO-3D today’s fastest-growing immersive sound format.  

 “NEWAURO is excited to announce that AURO-3D has been enabled on the latest receivers from Onkyo, Pioneer, Pioneer Elite, and Integra. This is an important milestone, showing further market penetration of AURO-3D and demonstrating Premium Audio’s support for AURO-3D,” says Rudy Van Duppen, CEO of NEWAURO. “AURO-3D brings to customers the truest to real-life immersive experiences for the home.”   

 All the applicable Premium Audio receiver models have an 11.2 or 11.4 architecture, supporting native AURO-3D formats ranging from AURO 9.1 to AURO 11.1 and ensuring a lifelike immersive audio experience. There are more than 65 movies and 235 music albums in AURO that are available for the consumer market today, with new content updates weekly.  

To learn more about AURO-3D, visit www.auro-3d.com or contact info@auro-3d.com. 

To find AURO-3D supported hardware devices, visit www.auro-3d.com/hardware/ 

 Media Contact:  

Krissy Rushing Tomlin, RISE Media Strategy
714.261.3030, krissy@risemediastrategy.com 

www.risemediastrategy.com 

 About NEWAURO B.V. 

Home to the award-winning immersive audio format AURO-3D, NEWAURO B.V. provides a full ecosystem of solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for an exciting, emotional, and moving audio experience. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets. 

About Premium Audio Company 

Established in 2020, Premium Audio Company is the most innovative, complete, and premium audio solutions provider in consumer technology. Premium Audio Company connects people to their passion for entertainment. Premium Audio Company is comprised of three subsidiaries and includes some of the most legendary and revered brands, such as Klipsch, Jamo, Magnat, Heco, Onkyo, Pioneer, Pioneer Elite, and Integra. Premium Audio Company, LLC is a wholly owned subsidiary of VOXX International Corporation (NASDAQ: VOXX). 

 ©2023 NEWAURO B.V. All other company and product names are trademarks of their respective owners. 

 Gooik, (BE) (October 26th, 2023) AURO-3D®, the world leading immersive audio format, announced today the official launch of their collaboration with KORG Inc. to enable streaming of high-resolution immersive audio content using the acclaimed Auro-Codec® via the “Live Extreme” streaming technology.

Live Extreme was launched in September 2020 by KORG Inc. With world-first innovations in high-resolution audio and video streaming, Live Extreme allows your audience to hear every nuance of a performance. With AURO-3D, Live Extreme enters a new era of audio streaming by using the Auro-Codec real-time encoder for selected performances, allowing for unprecedented audio quality and live like experiences for end consumers.

With the support of AURO-3D encoded content, Live Extreme streams in immersive audio for the very first time, choosing AURO-3D as its main format for their immersive audio launch. With over 100 concerts streamed since 2020, new on-demand shows will become available for end-consumers regularly in Japan, with North America and Europe already in motion.

The new built-in real-time Auro-Codec support allows for high-resolution immersive sound (up to 96 kHz/24 bit) in the AURO-3D formats (e.g., Auro 9.1 or Auro 11.1 (7.1+4H)). The result is a compelling, natural immersive sound experience providing the sensation of being in-person at the live event, that can be experienced using all existing AURO-3D compatible devices from over 20 brands.

“Tokyo University of the Arts” has adopted the Live Extreme system for their “Geidai Music Archive”, and selected performances are already made available in the AURO-3D format today. These archives, created from April 2023 onwards and performed by the university, allow their university students an artistic showcase in 4K video including immersive audio in AURO-3D 24 bit/96 kHz, using the “Tokyo Geidai Digital Twin” website https://dt.geidai.ac.jp/?p=1897

“We are thrilled to become part of this outstanding “Live Extreme” solution from KORG with our AURO-3D lossless immersive sound codec.  ,” says Rudy Van Duppen CEO of NewAuro BV. “This will contribute to bringing the most natural immersive sound possible of live events to our customers.”

“AURO-3D is an exciting immersive format and great partner to Live Extreme which has been rigorously pursuing the highest sound quality for streaming. Enabling PC and Mac playback for AURO-3D via web browsers is also going to be a big appeal to our clients,” says Koji Oishi, Board Director of KORG Inc.

To learn more about AURO-3D, visit www.auro-3d.com or contact info@auro-3d.com.

More information about “Live Extreme” can be found at

https://us.live-extreme.net/

About NEWAURO B.V.

Home to the award-winning immersive audio format Auro-3D, NEWAURO provides full ecosystem solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for a more exciting, emotional, and moving audio experience. The company SAFFELBERG INVESTMENTS acquired mid 2022 all assets, teams and rights of AURO-3D and founded the new company NEWAURO to further support the growth of the format and audio technology suite.

About KORG Inc.
Since its establishment in 1963, KORG INC. has always strived to manufacture epoch-making electronic musical instruments using innovative creativity and the company’s own extensive technological expertise. In 1975, KORG introduced the world’s first compact tuner with a needle meter and has marketed innovative products worldwide at the forefront of the musical instruments market. KORG synthesizers combine excellent sound quality and features and have earned the support of music fans and professional musicians everywhere. Today, KORG designs and develops a wide range of electronic musical instruments from synthesizers and tuners, to digital pianos, signal processors, digital recorders and other peripheral equipment.

About Live Extreme

Live Extreme, developed by KORG, allows audiences to experience the full sonic potential of a live performance. Taking advantage of KORG’s advancements in audio engineering and internet streaming technology, Live Extreme offers lossless and high-resolution audio, up to 24-bit/384kHz PCM and 5.6MHz DSD with surround audio support as well as immersive audio capabilities, along with up to 4K UHD video streaming.

©2023 NEWAURO BV. All other company and product names are trademarks of their respective owners.

 Gooik, (BE) (September 16th, 2023) AURO-3D®, the world leading immersive audio format, announced today the official launch of their collaboration with WOWOW Inc. Effective immediately viewers will be able to choose between regular stereo playback or the additional audio stream provided by WOWOW containing the Auro-Headphones® binaural mix. Used on two dedicated broadcasts on the 16^th of September and the 26^th of October 2023, the AURO-3D natively recorded shows will contain the original recorded multichannel immersive mix, which can now be played back over any pair of stereo headphones during broadcast.

The ancient traditional form of Japanese storytelling called “Rakugo” forms the basis for the broadcasts which allows the listener to be fully immersed into the story. Rakugo is a single performed, monologue by a Japanse storyteller who sits on stage on a raised platform, only using a paper fan and a small cloth, telling stories about multiple characters. The difference between the characters is depicted only through change in pitch, tone, and a slight turn of the head.

With the use of the Auro-Headphones® binaural stream, the audio will appear to the viewer as if he is present inside the theater allowing him to experience the story as intended by the storyteller. The Rakugo performance “Ningen Kowai” by Kyotaro Yanagiya can be viewed here; https://www.wowow.co.jp/detail/193464/-/01

To learn more about AURO-3D, visit www.auro-3d.com or contact info@auro-3d.com.

More information about “WOWOW” can be found at https://corporate.wowow.co.jp/en/company/

About NEWAURO B.V.

Home to the award-winning immersive audio format Auro-3D, NEWAURO B.V. provides full ecosystem solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for a more exciting, emotional, and moving audio experience. The Saffelberg Investment group acquired mid 2022 all assets, teams and rights of AURO-3D and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets.

About WOWOW Inc.
WOWOW operating since 1991 commenced Japan’s first pay TV satellite broadcasting service and due to the looser broadcast standards for satellite television in Japan, Wowow has become a primary means of widespread distribution in Japan. WOWOW created a new value that was unprecedented in Japanese society: new Hollywood movies, the world’s top sports, live music performances in Japan and abroad, and other spectacular content that can be enjoyed on TV at home.

©2023 NEWAURO BV. All other company and product names are trademarks of their respective owners.

In response to audio engineers who opt to export their 3D audio mix as two separate multi-channel WAV files, distinguishing the lower layout from the height layout, we’ve introduced the “dual multi ch. WAV” option; a groundbreaking feature that seamlessly combine two multi-channel WAV files into a single source.

Download the new version 1.2.0 of the AURO-3D® Encoder Service and get ready to immerse yourself in a whole new world of audio possibilities!

Prepare to be blown away by our smarter support for Multi Channel WAV Files. Gone are the days of worrying about the format detection – our software now effortlessly detects the format of your multi-channel WAV files. Whether you prefer the ITU or the SMPTE channel order, or even if you want to define your own custom channel order, we’ve got you covered.  It’s like having a conductor at your fingertips, orchestrating the perfect audio arrangement. And there is more!

•   Automatic detection of the format of multi-channel WAV input files (ITU only)

•   New parameter “Channel Order” in the Source Menu:

•   Standalone software – self-contained and independent.

•     Complete reorganization of channel order.

•   New parameter “Channel Order” in the Configuration Menu.

•   Custom destination folder.

•   Refresh Button in the Queue List.

•   Information buttons “i” for embedded help.

•   “Local Mode” and “Remote Mode” labels.

•   Direct link to the online manual.

•   Updated online manual.

Download the new version 1.1.0 of the AURO-3D® Encoder Service and get ready to immerse yourself in a whole new world of audio possibilities!

Advanced encode capabilities allowing you to enjoy all new features, for unlimited content creation and distribution of your beloved AURO-3D Mix. With our standalone cross-platform encoder application, you can now encode your AURO-3D audio mixes with the legendary Auro-Codec technology faster than ever before. “THIS IS THE WAY”